ABOUT

You’ve seen your products on Vinted. Your CEO has noticed too.

Now your team is wondering whether your brand should be running its own resale program. You need an answer that holds up. Not a vendor pitch you half-believe, and not a sustainability argument dressed up as strategy.

An actual answer.

The vendor pitch will show you the best-case scenario. The sustainability argument will tell you it’s the right thing to do. Neither will tell you what the margin math looks like in month seven, which platforms have actually worked for a brand your size, or what the operator who launched six months before you wishes they’d known before they signed.

That’s what CircularBrief is for.

Every issue covers one commercially relevant recommerce question: whether to act, when, which model, which vendor, and what the brands that have already done it discovered after the demo ended.

Not how it looks in the deck.

Most of what you’ll find on recommerce is written for Patagonia or written by someone selling you software. This is neither.

CircularBrief: Resale, decoded

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